Erica Ille
Sr. Brand & Creative Manager
About Me
Why, hello! I'm Erica Ille (pronounced ill-e). I believe in clean design, thoughtful execution, and taking a few risks. I'm a type 2 enneagram, which means I'm "The Helper" and find team collaboration rewarding.
When I'm not at the office, you can find me playing with my two daughters or hosting dinners with my husband. I make a mean cup of queso! I get my kicks from caffeinated beverages and immersing myself into the minds of the dastardly when listening to True Crime podcasts. Oh, and did I mention? I take Halloween seriously. Very seriously.
WORK EXPERIENCE
Sr. Brand & Creative Manager
Provista
March 2021 - Today
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Lead creative direction and brand management across all Provista collateral, ensuring alignment with brand guidelines for digital and print assets including brochures, trade show materials, sales presentations, RFPs, email, social media, and web.
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Develop visual strategy and oversee execution for internal events such as AKO, Summer Sales, and corporate functions.
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Write scripts and art direct videos for Provista's AKO event and culinary content for the hospitality division.
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Manage Envi-branded collateral and support Vizient-branded creative for non-acute markets.
Sr. Art Director
Eyemart Express
Jan 2020 - March 2021
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Mentored junior artists on creative processes.
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Managed all video and photography equipment for the art department, so that we were able to cut costs and create an in-house studio.
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I worked closely with the Marketing team to create an in-house brand of men's frames, VOLO. It has become the best-selling brand and best performing social campaign to date.
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Working with the customer relations manager, I also created a series of emails to reach customers in-between their store visits, thereby increasing sales both in-store and online by 8%.
Art Director
Eyemart Express
July 2014 - Dec 2019
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Developed art and design concepts for multiple campaigns across all platforms, including: TV/broadcast, social, digital, and print.
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Carefully prepared all design layouts into prepress files for offset, web and digital printing.
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Collaborated with production on task list creation to meet overall project goals on time.
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Created new brand standards for Eyemart Express, including a revised logo, new store design, and spokespeople for commercials.
education
Oklahoma State University
Bachelor of Fine Arts
2002 - 2007
SKILLS
Highly Skilled
InDesign
Photoshop
Illustrator
XD
PowerPoint
Know the Basics
After Effects
Animate​
Premiere
Abilities
Photography
Lighting Skills
Film & Video
Art Direction
Campaign Concepting
Branding Identity
